Evaluation Question 2: How effective is the combination of your product and ancillary texts?

Above is an annotated video explaning the effectiveness of the combination of my products and ancillary texts. The magazine example used in this video is of my drafted product, however, the information still proves relevant and important.

Film distributors play a vital role when it comes to the promotion of a film. They are responsible for the majority of the marketing, and identification of the audience. They decide when and where the film will be advertised as well as the release date. This is important as to interest the target audience of the film.

There are many different platforms that can be used when advertising. These consist of: outdoor adverts (posters, bus signs, billboards, leaflets), TV and cinema adverts, radio adverts, trailers, social media and personalised websites etc. This allows the audience to become aware of the production otherwise they wouldn’t be able to acknowledge its existence. By covering a large range of platforms, film distributors can reach a bigger audience. It is important for the film distributors to understand their target audience as the marketing will differ depending on the demographics and size.

Here are examples of film posters which are aimed at a target audience of children. These posters use many different bright colours that stand out for them. They use animated characters that are more creative and appealing. You can also tell that the release dates have been during spring and summer holidays, when children are available to go watch.

 

Here are some examples of posters that have an older target audience. There horror posters use a lot darker and fewer colours in contrast to those aimed at young children. There is also a lot more writing mixed with disorientated imagery which fits with the theme. Instead of using cuter, animated images, these posters advertise popular actors that will interest its audience.